Web Marketing

Search Engine Optimization

Search Engine Optimization (SEO) is a process whereby your site is modified to improve visibility when Web users search for your site using Web search engines like the popular Google and Yahoo. The higher your placement, the more visitors your site is likely to have.

Devices used to optimize your site are META tags that include key words and phrases and descriptions of your products and services using the most popular terms Web surfers use when searching for your type of Web site. Other devices include titles, headings and page text to further pinpoint what users are searching for.

Additionally, your site can be submitted to the top search engines on a regular basis or when your site has undergone significant modification.

For more information about SEO, contact us.

Other forms of marketing your Web site include conventional ads that mention your site, and, importantly, include your Web site address on all your correspondence, letterhead, business cards and brochures.


Web Site Packages

For more information on Web site plan features, visit our section on Web Site Package Plans.